That was the question I grappled with before committing to publish my Brand Commentaries. Having put out a number of very successful newsletters over the years, including some that actually generated new business leads, I was predisposed to publish yet another. There could still be a newsletter in my future. But blogging makes sense right now.

In the world of branding, every day brings great examples of what to do and what not to do. Chris Ward’s Brand Commentaries provides a vehicle for sharing thoughts and insights while they are still top-of-mind. What’s more I’ll do my best to provide you with timely tips to help keep your brand fresh and ensure your Brand Promise is as compelling as possible.

Remember, brands exist in our minds. Think of your mind as a compact filing cabinet with enormous capacity. Each person, company, association, product, service, experience you come across has a folder. Any information you get is automatically filed away in the appropriate folder or folders. When you’re in the market for, say, laundry detergent you retrieve whatever you’ve got on laundry detergents. If you’ve been using one product, and you’ve been happy with the result, chances are you won’t spend much time on the retrieval process. But if you’re not all that pleased with the way your clothes have been coming from the laundry, you might well ‘request’ information on other products. It’s the original paperless filing system!

To get Brand Commentaries on as many ‘must read’ lists as possible, I’ll be looking for guest contributors – people who can give readers greater insight into what makes a brand great…what traps to avoid…what the most successful brands are doing to stay on top…how to do things better. Brands exist in every part of our business and personal lives, and I’m interested in helping people ‘brand out’ on all fronts.

So, if you have an idea for a post that could be of interest to our readers, I invite you to email me at chris@ChrisWard.com.

Thanks for taking the time to read my first post. Drop back soon!