Your brand is your promise of performance. It's what your customers, members, employees and other stakeholders believe you can do for them. A former chair of J Walter Thompson has said, "Consumers build brands as birds build nests. From the scraps and straws they chance upon." Branding is about building your reputation one piece of information, one contact at a time.
"The Royal Canadian Golf Association's experience with Chris was very positive, from project conceptualization through research and analysis to the strategic recommendation and implementation stage. Chris led us through the project efficiently and delivered us a road map for re-branding the RCGA."
– Craig Sharp, Managing Director, Sales, Marketing and Communications, RCGA
Chris has a proven approach to developing an effective brand strategy. It starts with understanding what employees, customers and members think of an organization and the way it does business. Through facilitated workshops and team meetings, he helps identify the way leaders would like the organization to be positioned. And sets out a plan for achieving concrete results within a timeframe and at a cost you can afford.
"Your workshop-based approach to branding is impressive. You were able to engage the business leaders who participated in the process, and make it an enjoyable and productive experience. We are extremely pleased with the results. With your help we have been able to establish a solid foundation on which to build our fundraising organization. I wouldn't hesitate to recommend you and your approach to others. Thank you for your leadership and the effort you put into this project."
– Tom Horlor, Chief Development Officer, YMCA of Greater Toronto
The approach is collaborative, workshop based and designed to create buy-in from the employees who are ultimately responsible for its success. Find out more.
"Your approach to rebranding SOCAN was extremely effective and one that I highly recommend. By involving our senior management and Board members in an interesting and enjoyable process, we were able to get buy-in throughout the organization. Thanks for a job well-done."
– Diane Samek, formerly Manager, Communications & Marketing, SOCAN
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Riverhorse America
Riverhorse America is a full-service branding agency with a history of accomplishment.
Brand Audit
Your brand exists in the minds of the people who matter to your success - your customers, members and employees. A Brand Audit sheds light on what key stakeholders think about your organization, products and services. It assesses how you measure up on the 7 Habits of Highly Magnetic Brands. It identifies gaps that must be closed if your organization is to achieve its full potential. And it leads to an Action Plan designed to impact your short and longer-term success.